Page 22 - FSH MKT 3300 Brand Management

FALL TERM I 2024• BRAND MANAGEMENT • FSH MKT 3300 • 555
Alison M. Wolfe MBA, MS, PhD, Professor

REQUIRED TEXTS & SUGGESTED EDUCATIONAL MATERIALS

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1. Required / Textbook: Swaminathan, V., & Keller, K.L (2020). Strategic brand management (5 edition). Upper
Saddle River, NJ: Pearson.
ISBN 13: 978-1-5264-1925-5

2. Book Club / Required: Wheeler, A., & Meyerson, R. (2024). Designing Brand Identity: A comprehensive guide to
the world of brands and branding (6 Edition). Hoboken, New Jersey: John Wiley & Sons.
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ISBN-13: 978-1-119-98481-8

3. Access to the Internet, Canvas®, email, and a variety of software programs, e.g., Microsoft Office®,
PowerPoint®, & Excel®.

4. Supplemental educational materials, to be reviewed, refer to “educational sources”, such as:

 Adweek: adweek.com
 The Branding Journal: thebrandingjournal.com
 BrandChannel (by Interbrand): brandchannel.com
 Interbrand Best Global Brands 2023: How Iconic Brands Lead Across Arenas
www.interbrand.com/best-brands/

5. Supplemental educational materials: web sites, video-cases, and additional online publications, news articles and
resources may be used.

AMW ❖ FALL TERM I 2024 ❖09.02.2024
❖ Page 22 of 90 ❖