Page 24 - FSH MKT 3300 Brand Management

FALL TERM I 2024• BRAND MANAGEMENT • FSH MKT 3300 • 555
Alison M. Wolfe MBA, MS, PhD, Professor

ELMIRA COLLEGE GRADES: REGISTRAR

94 – 100 A 87 – 89 B+ 80 - 83 B- 74 - 76 C 67 - 69 D+ 60 - 63 D-
90 – 93 A- 84 - 86 B 77 - 79 C+ 70 - 73 C- 64 - 66 D 59 - 0 F

GRADING STRUCTURE FOR THIS COURSE

FINAL GRADES WILL BE TABULATED AS FOLLOWS:

WEEKLY READINGS, REFLECTION, ACTIVE PARTICIPATION EXPECTED

PROFESSIONAL ENGAGEMENT & ATTENDANCE EXPECTED

CELEBRATE YOUR KNOWLEDGE DAY
IN-CLASS AND TAKE-HOME ASSESSMENT 28%
(Please refer to the assignment rubric for details)

FACILITATOR (KELLER & SWAMINATHAN 2020)
PRESENTATION, FACILITATION, & ENGAGEMENT 24%
(Please refer to the assignment rubric for details)

FACILITATOR BOOK CLUB (WHEELER & MEYERSON, 2024)
PRESENTATION, FACILITATION & ENGAGEMENT 24%
(Please refer to the assignment rubric for details)

TEAM PROJECT: BRAND CASE / AUDIT
TEAM CASE & 360° APPLICATION OF THE CONCEPTS 24%
(Please refer to the assignment rubric for details)

TOTAL 100%

AMW ❖ FALL TERM I 2024 ❖09.02.2024
❖ Page 24 of 90 ❖