Page 28 - FSH MKT 3300 Brand Management

FALL TERM I 2024• BRAND MANAGEMENT • FSH MKT 3300 • 555
Alison M. Wolfe MBA, MS, PhD, Professor

 TEAM CASE / BRAND AUDIT COURSE WEIGHT 24%

DESCRIPTION: TEAM CASE & 360° APPLICATION OF THE CONCEPTS

 Students will undertake team case assignment designed to model a real-life application of the concepts
reviewed in the course. The students should be prepared to present the case to the class during Final Exams
Week.

 The team case provides an opportunity for each student to apply the skills and concepts discussed in the
course. Furthermore, this will allow each team to present a creative marketing, educational, and professional
presentation.

 Upload your PowerPoint® and any additional handout materials (if applicable) to the CANVAS® folder
entitled, “Team Case” prior to due date/time.

 Professional business attire is expected.

 Set-up: A representative from your team should upload your PowerPoint® and any additional handout
materials (if applicable) to the CANVAS® folder entitled, “Team Project” prior to due date/time.

 Students will grade their own and their teammates’ contribution to the project. A student’s project grade will
be adjusted upward or downward according to his or her contribution to the project. A student’s project grade
will be adjusted upward or downward according to his or her contribution to the project. (Please review the
team member evaluation form in the course outline)

Please refer to the detailed course outline for your team term project rubric and assignment
information.

AMW ❖ FALL TERM I 2024 ❖09.02.2024
❖ Page 28 of 90 ❖