Page 25 - FSH MKT 3300 Brand Management

FALL TERM I 2024• BRAND MANAGEMENT • FSH MKT 3300 • 555
Alison M. Wolfe MBA, MS, PhD, Professor

CELEBRATE YOUR KNOWLEDGE DAY (CYKD) COURSE WEIGHT 28%

DESCRIPTION: CYKD: IN-CLASS & TAKE-HOME ASSESSMENT

 In-class assessment
The quizzes/exams will ask students to demonstrate their knowledge and understanding of a particular topic.
Furthermore, the quizzes may include other types of question formats, including True/False, fill-in and
multiple choices.

 Take-home assessment
❖ Students will discuss and write their responses to the assigned questions. Each student is expected to read,
keep a professional journal on the assigned materials, assigned textbook and Book Club readings, and the
discussion, exercise, and case questions.
❖ Each student will read, review, and complete the questions before the class session.
❖ Students will keep a typed CYKD take-home assessment journal of their notes/reflections on your assigned
readings/assignments.
❖ At specific dates, the instructor will request a review of your CYKD take-home assessment journal.
❖ The analyses will be graded on organization (applying appropriate frameworks), using context appropriate
support, usage, and grammar.
❖ Note, if students are not participating and not doing the reading before class, the instructor may revise this requirement,
and require journals at each class meeting session.
❖ Each student (not the facilitator) will complete a class reflection/reading journal.

 Missed assignments cannot be made up. Students with a valid excuse (e.g., medical) for missing an exam may
make-up an exam by arrangement. Students who miss an exam deadline without an acceptable excuse will
receive a zero.

Please refer to the detailed course outline for your CYKD rubric, scheduled assignment
dates/time due, and selected questions.

AMW ❖ FALL TERM I 2024 ❖09.02.2024
❖ Page 25 of 90 ❖