Page 88 - FSH_MKT_4000_01_WI_25_AWolfe_1.22.25

WINTER TERM 2025 • MARKETING PLANNING • FSH MKT 4000 • 25 CLASS SECTION

Alison M. Wolfe MBA, MS, PhD, Associate Professor

«WOLFE’S DETAILED LIST OF LEARNING OUTCOMES«
1. To integrate and put into practice the concepts covered in the business core courses within the marketing concentration.
2. To teach how to apply current business and marketing knowledge to develop, analyze, and communicate marketing strategies and
decisions.
3. To comprehend theories and applications of marketing planning, including the systematic development of marketing plans.
4. To know how the collection, analysis, and interpretation of information are accomplished to i.) Assess market opportunities and
competitive threats; ii.) Develop marketing objectives, strategies, and programs; iii.) Analyze market, sales, and profit potential; iv.)
Develop appropriate standards and methods of evaluation and control.
5. To recognize the key elements of a marketing plan, and review, illustrate, and put into practice each of the key steps in developing such
plans.
6. To understand the benefits as well as the pitfalls of highly formalized marketing plans.
7. To present a process for analyzing and developing a case analysis and marketing plan that enables openness and creativity, while retaining
the degree of structure needed to reconcile marketing strategies with performance objectives.
8. To recognize the need for commitment (persistence) and adaptation (continuous improvement) in the marketing planning process.
9. To understand market performance measurements (particularly in-process measurements) for tracking the successful implementation of a
marketing strategy.
10. To discuss the importance of implementation and adaptive marketing strategy and planning.
11. To present and discuss the success criteria that contributes to the successful implementation a marketing strategy and plan.
12. To develop better decision-making skills as well as stronger oral and written communication skills.
13. To learn through a group project how interpersonal skills, collaboration, teamwork, and quality determine an individual’s business
success.

CORE LEARNING E.C. A.M. WOLFE A.M. WOLFE
AREA 1 BUSINESS ADMINISTRATION COURSE COURSE
2
PROGRAM GOALS METHOD OF OBJECTIVES 4
ASSESSMENT 3 NUMBER
Interrelated Course 1. Describe, explain, and apply fundamental concepts Case Analysis #1, 2, 3, 4, 5, 6, 7
Content and relationships underlying accounting, economics, Term Project
Information finance, management, marketing, and management Assignments
information systems.
Technology 2. Apply information technology and use information Case Analysis #1, 2, 4, 5, 6, 7, 9
to support business processes and decision-making. Term Project
Assignments
Critical Thinking 3. Identify the theories and practices of business ethics Case Analysis #1, 2, 3, 4, 6, 7, 9,
and social responsibility. Term Project 10, 12
Assignments

Quantitative 4. Apply quantitative skills to analyze and solve Case Analysis #1, 2, 4, 6, 7, 9
business problems and discover opportunities. Term Project
Assignments
Communication 5. Communicate orally and in writing about business Case Analysis #7, 11, 12, 13
topics. Term Project

Team Skills 6. Function effectively as team members. Case Analysis #6, 7, 8, 10, 11,
Term Project 12, 13
Culture Analysis 7. Understand globalization and value cultural Case Analysis #1, 2, 4, 7, 9, 12,
diversity. Term Project
Assignments
Content Specific 8. Demonstrate proficiencies in discipline specific areas Exams/ quizzes #1, 2, 3, 4, 5, 6, 7,
Information identified as specializations. Case Analysis 8, 9, 10, 11
Term Project

AMW v WINTER TERM II 2025
v Page 88 of 92 v 01.07.2025