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WINTER TERM 2025 • MARKETING PLANNING • FSH MKT 4000 • 25 CLASS SECTION

Alison M. Wolfe MBA, MS, PhD, Associate Professor

«STUDENT INSTRUCTIONS« DUE LAST CLASS SESSION (FINALS WEEK)

Please indicate with an “X” mark with your one response (Strongly Agree, Agree, Undecided, Disagree, or
Strongly Disagree) for each A.M. WOLFE FSH MGT 3270 COURSE LEARNING OUTCOMES. Thank you.

Note to student: Do not place your name on the survey. Fold and/or seal survey prior collection by a student
representative in the class. Thank you.

A.M. WOLFE
MKT4000 UNDECIDED DISAGREE DISAGREE STRONGLY
5
COURSE LEARNING OUTCOMES AGREE 6 STRONGLY AGREE

I can discuss the relationship of marketing and how it affects other
interrelated organizational departments (HR, Accounting) and the
important of marketing’s role within the organization for internal (micro)
and external (macro) environments. In addition, I can satisfactorily
identify and describe controllable and uncontrollable marketing
environment factors impacting a marketing plan for an organization.
I have applied and used technology skills in my classroom discussions,
team case analysis reports, and marketing plan term project, e.g.,
Internet, Excel®, PowerPoint®, and other numerous software products.
I can demonstrate understanding of the importance of making data-
driven marketing decisions for an organization. For example, I
acceptably analyze a market using various segmentation bases, select
appropriate tactics and integrate them into a cohesive strategy designed
for a specific target market for a real business or organization.
I can assess the financial viability of a marketing case and marketing plan.
For example, I can perform literature reviews, code, and enter data in
preparation of data analysis, and analyze data using computer software for
your strategy or recommendations for the case analysis reports and
marketing plan for the real client or consulting project.
I can write and present a marketing plan and case analysis report. For
example, I can adequately communicate my knowledge of product,
promotion, place, and price tactical decisions for a marketing plan.
I have applied and used team-building skills in my classroom discussions,
team case analysis reports, and marketing plan term project.
I can produce marketing and case analysis reports. For example, I can
identify opportunities in the market, evaluate and select target opportunities,
conduct market research, and develop marketing strategy.
I can demonstrate an understanding of the terms, concepts, and
principles used in my classroom exams and quizzes, marketing plan and
case analysis reports.

AMW v WINTER TERM II 2025
v Page 89 of 92 v 01.07.2025