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FALL TERM I 2024• FASHON MARKETING• FSH MKT 3200 • 25

Alison M. Wolfe MBA, MS, PhD, Professor

COURSE OUTLINE

Version #1, 09.02.2024

WELCOME! REVIEW
WOLFE SYLLABUS

READING
TEXTBOOK: SOLOMON & MRAD (2022)
CHAPTER 1, FASHION MARKETING: AN INTRODUCTION

Week 1 MONDAY, SEPTEMBER 2 (9.2) Labor Day (US/Canada)

Welcome and orientation to the course.
WEDNESDAY, SEPTEMBER 4 (9.4)
Introduction to Fashion Marketing...
PART I:
Introduction to Fashion
Marketing
(Chapters 1-4)
FRIDAY, SEPTEMBER 6 (9.6)
TEXTBOOK «&«2 ? SOLOMON & MRAD (2022), CHAPTER 1

• DISCUSSION QUESTIONS, p. 23, Q. 1-2, 1-5
INTRO • EXERCISES, p. 24, Q 1-4
• CASE QUESTIONS, PRADA, p. 26 - 27, Q. 1-1, 1-2, 1-3
«&« 2 ? 01 FACILITATOR: DISCUSSION ALL

Active learning in AFTER READING CHAPTER 1, SOLOMON & MRAD, (2022), p. 3 – 22:
action: • “What is fashion marketing?”
interactive discussion • “Who are the players in the fashion industry?”
on the reading • “What career opportunities are there in the fashion industry?”

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