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FALL TERM I 2024• FASHON MARKETING• FSH MKT 3200 • 25
Alison M. Wolfe MBA, MS, PhD, Professor
COURSE OUTLINE
Version #1, 09.02.2024
READERS ARE READING
LEADERS! TEXTBOOK, SOLOMON & MRAD (2022)
CHAPTER 2: THE BIG PICTURE OF THE FASHION INDUSTRY
BOOK CLUB, FASHIONARY (2021), p. 6 - 21
SUNDAY, SEPTEMBER 8, GRANDPARENTS DAY
MONDAY, SEPTEMBER 9 (9.9)
Week 2
Special Virtual Fashion Professional Guests:
Welcome Alice Flynn, EC Fashion Marketing class!
PART I:
Introduction to Fashion WEDNESDAY, SEPTEMBER 11 (9.11) Day of Remembrance
Marketing
(Chapters 1-4) BOOK CLUB & MEDIA READING & DISCUSSION
• BOOK CLUB «&« 2 ? FASHIONARY (2021), p. 6 – 21
«&« 2 ? 1. BOOK CLUB FACILITATOR: ASIA CURKENDALL
THE BIG
PICTURE OF
THE FASHION FRIDAY, SEPTEMBER 13 (9.13)
INDUSTRY TEXTBOOK «&« 2 ? SOLOMON & MRAD (2022), CHAPTER 2
• DISCUSSION QUESTIONS, p. 51, Q. 2-4, 2-5
• EXERCISES, p. 51, Q 2-2
Active learning in • CASE QUESTIONS, MANU ATELIER, p. 54, Q. 2-1, 2-2, 2-3
action: «&« 2 ? 02 FACILITATOR:
interactive discussion ERIN MCKENZIE / ANA MARTINS GARCIA
on the reading
AFTER READING CHAPTER 2, SOLOMON & MRAD, (2022), p. 31 – 50:
• “How has fashion evolved over the years?”
• “What are the different domains of fashion?”
• “Are fashion products only related to apparel?”
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