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FALL TERM I 2024• FASHON MARKETING• FSH MKT 3200 • 25

Alison M. Wolfe MBA, MS, PhD, Professor

COURSE OUTLINE

Version #1, 09.02.2024

ENJOY YOUR MINI FALL BREAK

OCTOBER 12 - 15

READERS ARE READING
LEADERS! TEXTBOOK, SOLOMON & MRAD (2022)
CHAPTER 7, MICRO FACTORS: PERCEPTION, LEARNING, & ATTITUDES

BOOK CLUB, FASHIONARY (2021), p. 90 - 107

Week 7 MONDAY, OCTOBER 14, COLUMBUS DAY, CANADIAN THANKSGIVING, INDIGENOUS PEOPLES’ DAY

WEDNESDAY, OCTOBER 16 (10.16)
PART III:
HOW CONSUMERS Special Virtual Fashion Professional Guests:
THINK ABOUT Welcome Alice Flynn, EC Fashion Marketing class!
FASHION
(Chapters 7 - 9) BOOK CLUB & MEDIA READING & DISCUSSION
• BOOK CLUB «&« 2 ? FASHIONARY (2021), p. 90 - 107
«&« 2 ? 6. BOOK CLUB FACILITATOR: ERIN MCKENZIE

FRIDAY, OCTOBER 18 (10.18)
TEXTBOOK «&« 2 ? SOLOMON & MRAD (2022), CHAPTER 7
MICRO • DISCUSSION QUESTIONS, p. 201, Q. 7-3, 7-4
FACTORS: • EXERCISES, p. 202, Q. 7-5

PERCEPTION • CASE QUESTIONS, NEUROSCIENCE, p. 204, Q. 7-1, 7-2, 7-3
LEARNING • «&«2 ? 07 FACILITATOR: ANA MARTINS GARCIA
ATTITUDES
AFTER READING CHAPTER 7, SOLOMON & MRAD, (2022), p. 183 - 200
• “Why is perception a three-phase process that transforms raw stimuli into meaningful
Active learning in information?”
action: • “How do fashion companies and brands use principles of learning to change consumes’
interactive discussion behavior?”
on the reading • “How do fashion consumers form attitudes?”

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