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FALL TERM I 2024• FASHON MARKETING• FSH MKT 3200 • 25
Alison M. Wolfe MBA, MS, PhD, Professor
COURSE OUTLINE
Version #1, 09.02.2024
READERS ARE READING
LEADERS! TEXTBOOK, SOLOMON & MRAD (2022)
CHAPTER 9, MACRO FACTORS:
GROUP AND SOCIAL INFLUENCE, AND FASHION OPINION LEADERSHIP
BOOK CLUB, FASHIONARY (2021), p. 144 - 161
MONDAY, OCTOBER 28 (10.28)
Week 9
BOOK CLUB & MEDIA READING & DISCUSSION
PART III: • BOOK CLUB «&« 2 ? FASHIONARY (2021), p. 144 - 161
HOW CONSUMERS «&« 2 ? 9. BOOK CLUB FACILITATOR: NORA GILETTE
THINK ABOUT
FASHION
(Chapters 7 - 9)
WEDNESDAY, OCTOBER 30 (10.30)
Special Virtual Fashion Professional Guests:
Welcome Alice Flynn, EC Fashion Marketing class!
THURSDAY, OCTOBER 31, HALLOWEEN
MACRO
FACTORS FRIDAY, NOVEMBER 1 (11.1) ALL SAINTS DAY,
TEXTBOOK «&« 2 ? SOLOMON & MRAD (2022), CHAPTER 9
• DISCUSSION QUESTIONS, p. 259, Q. 9-2, 9-3
• EXERCISES, p. 259, Q. 9-5
• CASE QUESTIONS, BURBERRY, p. 262, Q. 9-1, 9-2, 9-3
«&« 2 ? 09 FACILITATOR: ASIA CURKENDALL
Active learning in
action:
interactive discussion AFTER READING CHAPTER 9, SOLOMON & MRAD, (2022), p. 239 - 258
on the reading • “What is the role of reference groups in fashion decision-making?”
• “How can opinion leaders impact consumers’ fashion decisions?”
• “How does social class affect fashion adopters?”
AMW v FALL TERM I 2024 v09.02.2024
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