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FALL TERM I 2024• FASHON MARKETING• FSH MKT 3200 • 25

Alison M. Wolfe MBA, MS, PhD, Professor

COURSE OUTLINE

Version #1, 8.29.2024

READERS ARE READING
LEADERS! TEXTBOOK, SOLOMON & MRAD (2022)
CHAPTER 12, FASHION RETAILING AND DISTRIBUTION

BOOK CLUB, FASHIONARY (2021), p. 198 – 211 / wrap-up

MONDAY, NOVEMBER 18 (11.18)

Week 12 BOOK CLUB & MEDIA READING & DISCUSSION
• BOOK CLUB «&« 2 ? FASHIONARY (2021), p. 198 – 211, wrap-up

PART IV «&« 2 ? 12. BOOK CLUB FACILITATOR: ERIN MCKENZIE
APPLYING THE
MARKETING MIX
(CHAPTERS 10 - 12) WEDNESDAY, NOVEMBER 20 (11.20)

TEXTBOOK «&« 2 ? SOLOMON & MRAD (2022), CHAPTER 12
FASHION • DISCUSSION QUESTIONS, p. 365, Q. 12-3, 12-4
RETAILING • EXERCISES, p. 331, Q. 12-1
• CASE QUESTIONS, AMAZON ALEXA, p. 333, Q. 12-1, 12-2
DISTRIBUTION: «&« 2 ? 12 FACILITATOR: MICKNICH, ALIVIA (New 9.4.2024)
PLACE
AFTER READING CHAPTER 12, SOLOMON & MRAD, (2022), p. 341 - 364
Active learning in • “What are the major fashion retail formats?
action: • “How can fashion marketers enhance the retail environment?
interactive discussion
on the reading CELEBRATE YOUR KNOWLEDGE DAY!

FRIDAY, NOVEMBER 22 (11.22)

NO CLASS SESSION ON THIS DAY. REASON: CLASS HELD IN NYC –
ALL DAY SESSION ON SEPTEMBER 18, 2024.

ENJOY YOUR BREAK

J SAT. – SUN., NOVEMBER 23 – DECEMBER 1
THANKSGIVING (USA): NOVEMBER 28

AMW v FALL TERM I 2024 v09.02.2024
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