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FALL TERM I 2024• FASHON MARKETING• FSH MKT 3200 • 25
Alison M. Wolfe MBA, MS, PhD, Professor
COURSE OUTLINE
Version #1, 09.02.2024
READING
READERS ARE TEXTBOOK, SOLOMON & MRAD (2022)
LEADERS! CHAPTER 11, FASHION MARKETING COMMUNICATIONS
BOOK CLUB, FASHIONARY (2021), p. 180 - 197
[ Team CASE: DISTRIBUTE INFO AND TEAM FORMATION
Week 11 MONDAY, NOVEMBER 11 (11.11) VETERAN’S DAY (USA)
PART IV BOOK CLUB & MEDIA READING & DISCUSSION
APPLYING THE • BOOK CLUB «&« 2 ? FASHIONARY (2021), p. 180 - 197
MARKETING MIX «&« 2 ? 11. BOOK CLUB FACILITATOR: ANA MARTINS GARCIA
(CHAPTERS 10 - 12)
WEDNESDAY, NOVEMBER 13 (11.13)
Special Virtual Fashion Professional Guests:
Welcome Alice Flynn, EC Fashion Marketing class!
FASHION FRIDAY, NOVEMBER 15 (11.15)
MARKETING VETERANS DAY
COMMUNICATIONS
PROMOTION TEXTBOOK «&« 2 ? SOLOMON & MRAD (2022), CHAPTER 11
• DISCUSSION QUESTIONS, p. 330, Q. 11-7, 11-8
• EXERCISES, p. 331, Q. 11-5
• CASE QUESTIONS, #TFWGUCCI, p. 333, Q. 11-1, 11-4
«&« 2 ? 11 FACILITATOR: OLIVIA CZECH
Active learning in AFTER READING CHAPTER 11, SOLOMON & MRAD, (2022), p. 303 - 330
action: • “What are the basic components of the communication process?”
interactive discussion • “What determines whether the source of a promotional message will be effective?”
on the reading • “What are the different ways that marketers can design their message?
• “What are the different promotional-mix tools a brand can use to communicate with
fashion consumers?”
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