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FALL TERM I 2024• FASHON MARKETING• FSH MKT 3200 • 25

Alison M. Wolfe MBA, MS, PhD, Professor

COURSE OUTLINE

Version #1, 09.02.2024

READERS ARE READING
LEADERS! TEXTBOOK, SOLOMON & MRAD (2022)
CHAPTER 8, INDIVIDUAL CONSUMER DYNAMICS: MOTIVATION AND
THE SELF CONCEPT

BOOK CLUB, FASHIONARY (2021), p. 108 - 125
BOOK CLUB, FASHIONARY (2021), p. 126 - 143

Week 8 MONDAY, OCTOBER 21 (10.21)
BOOK CLUB & MEDIA READING & DISCUSSION
• BOOK CLUB «&« 2 ? FASHIONARY (2021), p. 108 - 125
«&« 2 ? 7. BOOK CLUB FACILITATOR: ASIA CURKENDALL
PART III:
HOW CONSUMERS
THINK ABOUT WEDNESDAY, OCTOBER 23 (10.23)
FASHION
(Chapters 7 - 9) Special Virtual Fashion Professional Guests:
Welcome Alice Flynn, EC Fashion Marketing class!

BOOK CLUB & MEDIA READING & DISCUSSION
INDIVIDUAL • BOOK CLUB «&« 2 ? FASHIONARY (2021), p. 126 - 143
CONSUMER «&« 2 ? 8. BOOK CLUB FACILITATOR: OLIVA CZECH
DYNAMICS
FRIDAY, OCTOBER 25 (10.25)

TEXTBOOK «&« 2 ? SOLOMON & MRAD (2022), CHAPTER 8
• DISCUSSION QUESTIONS, p. 231, Q. 8-2, 8--3
• EXERCISES, p. 231, Q. 8-5
• CASE QUESTIONS, EMPOWERMENT, p. 233, Q. 8-1, 8-2, 8-3
Active learning in
action: • «&«2 ? 08 FACILITATOR: DUTCH HENDRICKS
interactive discussion
on the reading AFTER READING CHAPTER 8, SOLOMON & MRAD, (2022), p. 209 - 230
• “Why are consumers motivated to buy fashion items?”
• “Why do consumers get involved with fashion products?”
• “How does self-concept affect fashion consumer behavior?

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