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FALL TERM I 2025 • STRATEGIC ADVERTISING & PROMOTION MANAGEMENT • FSH MKT 3910 • 25 CLASS SECTION

Alison M. Wolfe MBA, MS, PhD, Professor

TEAM TERM PROJECT

Rubric: Oral presentation

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ORAL PRESENTATION POINTS YOUR SCORE

Introduction/close, logic, flow, organization, collection, and time management Expected
Use of PowerPoint®: Creative images, graphics, style, interest 10
Attitude: Relaxed; use audible, clear voice; use appropriate verbal/body language 10
Confidence in topic: Speak about material rather than read from note cards or slides
Agency information: Background, structure, roles/responsibilities of each member 10
The Client 10
Description, organization, mission, structure, problem statement, & SMART objectives
Situation Analysis 10
Macro-environment and micro-environment forces impacting the creative strategy
Market Analysis 10
Market segmentation, targeting, & positioning
Your client’s advertising audience defined
Creative Strategy 20
Campaign positioning statement, theme, appeal, and execution technique to be used. Provide
supporting creative strategy (sample) documents and information.
Supporting Documents: 10
Creative strategy sample documents and information
Q&A & Team’s role: leading, listening, probing, engaging, and summarizing 10
Works Cited/Reference, Proper English/Grammar, Spelling, APA referencing Expected
Knowledge: Mastery of topics and content Expected
Support your information/ideas using credible and professional sources Expected
Matter of correctness including spelling, grammar, and word usage Expected
Presentation: Creativity Expected
Professional appearance Expected
Divide each area equally by team members. Expected
Every team member should take a part in each category
Bonus points, if applicable
Deductions (-), if applicable
Note: Deductions if you do not complete the expected categories
TOTAL 100

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