Page 55 - MKT_2250_01_02_FA_25_AWolfe_09.05.2025
P. 55
FALL TERM I 2025 • STRATEGIC ADVERTISING & PROMOTION MANAGEMENT • FSH MKT 3910 • 25 CLASS SECTION
Alison M. Wolfe MBA, MS, PhD, Professor
TEAM TERM PROJECT
Project timetable
[
þ DATE TOPIC TEAM
MEMBERS
COMPLETION
On or before TEAM FORMATION & OUR AGENCY
WEEK 4 Description, organization, mission, structure, including roles and responsibilities
On or before CLIENT
WEEK 5 Description, organization, mission, structure, and SMART objectives for the project
On or before SITUATION ANALYSIS
WEEK 8 Macro-environment and micro-environment forces impacting the creative strategy
On or before MARKET ANALYSIS
WEEK 10 Market Segmentation, Targeting, Positioning, Value proposition
Your client’s advertising audience defined.
All hands-on deck
On or before CREATIVE STRATEGY
WEEK 12 Campaign positioning statement, theme, appeal, and execution technique to be used.
Provide supporting creative strategy (sample) documents and information.
On or before EXECUTIVE SUMMARY
WEEK 13 POWERPOINT®, CONSOLIDATE REPORT
WRITTEN REPORT & ORAL PRESENTATION DUE
Friendly Reminders: FINALS WEEK
WEEK 14 1. Hard and soft copy of written report & PowerPointâ : Instructor and Client (if LAST SESSION
FINALS WEEK applicable)
TUESDAY, 2. Ensure one copy for instructor and one copy for your own records. Instructor keeps
the marketing plans.
12.09.2025 3. Appendix includes “hard copy” of your PowerPointâ presentation and supporting
documents.
4. Team member evaluation required at last class session.
5. Assessment Survey
6. Business attire & bring laptops to last class session
AMW v FALL TERM I 2025 v 09.01.2025
v Page 55 of 78 v
