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FALL TERM I 2025 • STRATEGIC ADVERTISING & PROMOTION MANAGEMENT • FSH MKT 3910 • 25 CLASS SECTION

Alison M. Wolfe MBA, MS, PhD, Professor

ASSIGNMENT þ WRITING RUBRIC

Organize information in an appropriate way, including an introduction, body, and conclusion. Communicate ideas clearly and correctly, including citing
references. Present your ideas in a clear and appealing format, using appropriate supporting information.

«
Source: 4. 3. 2. 1.
(Alberta Exceptional Proficient Acceptable Limited “0”
Education, 2013) «««« ««« «« «

Knowledge and My responses reflect a My responses reflect a good My responses reflect an My responses reflect No entry
understanding clear and thorough understanding of the understanding of the only a limited Or below
understanding of the required learning. required learning. understanding of the 1. “Limited”
required learning. required learning.

Collection and All the required Most of the required Most of the required Some of the required No entry
Organization of information has been information has been information has been information is missing, Or below
Information collected, organized, collected, organized, collected, organized, or the information that 1. “Limited”
analyzed, and interpreted analyzed, and interpreted analyzed, and interpreted is collected, organized, ”
correctly and in correctly and in some although some of the analyzed, and
considerable detail. detail. ideas are very general or interpreted is incorrect
superficial. or incomplete.
Matters of My ideas are Most of my ideas are Most of my ideas are Many of my ideas are No entry
Correctness communicated clearly and communicated clearly and communicated so they unclear, and Or below
correctly. correctly. can be understood, but communication errors 1. “Limited”
(Grammar, communication errors may seriously affect
spelling, and I use language I use language conventions may reduce clarity. clarity.
citing sources) conventions (spelling, (spelling, grammar, usage)
grammar, usage) and cite and cite sources with some I use language I use language
sources with a high degree effectiveness and accuracy. conventions (spelling, conventions (spelling,
of effectiveness and grammar, usage) and cite grammar, usage) and
accuracy. sources with limited cite sources with little or
effectiveness and no effectiveness and
accuracy. accuracy.

Presentation and A variety of ways has been A variety of ways has been Some attempt has been Little or no attempt has No entry
Support used effectively to used to communicate and made to use a variety of been made to use a Or below
of Ideas communicate and support support ideas. ways to communicate and variety of ways to 1. “Limited”
ideas. support ideas. communicate and
support ideas.
Format The proper format has The proper format has The proper format has The proper format has No entry
been followed for all the been followed for most of been followed for few of not been followed for Or below
entries. the entries. the entries. any of the entries. 1. “Limited”

Effort I exceed the requirements I fulfill all the requirements I fulfill some of the I fulfill a few of the No entry
of the assignment and of the assignment. requirements of the requirements of the Or below
have put care and effort assignment. assignment. 1. “Limited”
into the reflection
process.

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