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FALL TERM I 2025 • STRATEGIC ADVERTISING & PROMOTION MANAGEMENT • FSH MKT 3910 • 25 CLASS SECTION

Alison M. Wolfe MBA, MS, PhD, Professor

ASSIGNMENT þ REMINDERS

WEEKLY HOMEWORK ASSIGNMENTS

þ TAKEHOME ASSESSMENT / PART I
o Each student may opt of two written take-home assessment / journal entry.
o 1. Each student is required to complete the three written responses (short essay/sentence format) to the assigned textbook
chapter/case questions. Note: Each student will be assigned odd or even, or answer “all”.
o 2. Each student is required to select three (3) key concepts/ or terms from your chapter reading and define / discuss in your
take-home assessment/journal entry.
o 3. Each student is required to select three (3) key concepts/ or terms from your assigned book club reading and define / discuss
in your take-home assessment/journal entry.
o FYI: Essay question defined as an examination question that requires an answer in a sentence, paragraph, or short composition.
o If you are a facilitator, you do not have to submit a written homework /journal assignment. The facilitator(s) must submit a
PowerPoint® to CANVAS®.

þ TAKEHOME ASSESSMENT / PART II
o Each student may opt of two written take-home assessment / journal entry.
o 1. Each student is required to complete the three written responses (short essay/sentence format) to the assigned textbook
chapter/case questions. Note: Each student will be assigned odd or even, or answer “all”.
o 2. Each student is required to select three (3) key concepts/ or terms from your chapter reading and define / discuss in your
take-home assessment/journal entry.
o 3. Each student is required to select three (3) key concepts/ or terms from your assigned book club reading and define / discuss
in your take-home assessment/journal entry.
o FYI: Essay question defined as an examination question that requires an answer in a sentence, paragraph, or short composition.
o If you are a facilitator, you do not have to submit a written homework /journal assignment. The facilitator(s) must submit a
PowerPoint® to CANVAS®.

Reminder, if you are a facilitator for an assignment, you may also opt out of the written homework assignment.

Please refer to the detailed course outline, assignment table/selected questions, and rubric, scheduled assignment
dates/time due.

FACILITATORS

þ If you are the student facilitators, you are required to present, lead, facilitate (ask the questions, probe for answers),
and review the assigned course readings and questions.
þ Please review the facilitator rubric prior to beginning this assignment.
þ If you are a facilitator, you do not have to submit a written homework assignment. The facilitator(s) must submit a
PowerPoint® to Canvas®.
þ Upload your PowerPoint® and any other sources to Canvas® used the day the assignment is due.

ALL STUDENTS

þ You must read the required reading each week. Even if you opt out of the assignments, you are required to read the
questions / cases and be ready to discuss.
þ Missed assignments cannot be made up.

AMW v FALL TERM I 2025 v 09.01.2025
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