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FALL TERM I 2025 • STRATEGIC ADVERTISING & PROMOTION MANAGEMENT • FSH MKT 3910 • 25 CLASS SECTION

Alison M. Wolfe MBA, MS, PhD, Professor

«ASSIGNMENTS«

1. Textbook chapter readings, cases, and assigned business article readings must be read before the material is
discussed in class.

Please upload your homework assignments to the Elmira College CANVAS® prior to day/time it is due.
Please upload your assignments’ as one document.

2. If an assignment is scheduled on a particular class day, please bring/have access to your assignment to class
the day the work is discussed/reviewed.
þ Bring your textbook & course materials to each class session.
þ Upload your assignment to Canvas® prior to the start of class session.
þ Please refer to the course outline on the assignment’s due dates.
þ All assignments for this course will follow the guidelines specified in CLASS POLICIES & ANNOUNCEMENTS.
þ Save each assignment using the following format:

LAST NAME__FIRSTNAME__COURSE#__CHAPTER#__DESCRIPTION__
FOR EXAMPLE, Doe_J._FSH MKT 3910 Facilitator OR Doe_J._FSH MKT 3910 _Chapter #

3. REMINDER: Include a “header” on every page,

YOUR NAME FSH MKT 3910 25 PAGE #

DATE ASSIGNMENT DESCRIPTION

«APA FORMAT: HELPFUL WEBSITES«

1. APA Formatting and Style Guide http://owl.english.purdue.edu/owl/resource/560/01/
2. APA – Cornell University http://www.library.cornell.edu/resrch/citmanage/apa
3. https://libguides.elmira.edu/research/APA_examples

«LIBRARY RESOURCES – REMINDER AGAIN«

v Students are expected to be comfortable using secondary marketing resources (library databases and reference
books) available at the E.C. Gannett Tripp Library to collect the information necessary to complete the
course assignments. Many of the reading assignments require students to go to the library’s business
databases and search for a specific article. Students should know how to search for company financial data,
product information, economic indicators, competitive data, and consumer statistics. Students are expected
to use a wide variety of sources in their research this academic term including company annual reports and
homepages, trade journals, industry publications and associations, newspapers, magazines, government
reports and statistics, economic indicators, financial data and reference material, books, and personal
interviews.
ð Ask the GTL (answers to frequently asked questions) -- libanswers.elmira.edu/
ð Text a Librarian: (607) 953-6060
ð E-mail: researchhelp@elmira.edu
ð Phone: (607) 735-1862
AMW v FALL TERM I 2025 v 09.01.2025
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