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FALL TERM I 2025 • STRATEGIC ADVERTISING & PROMOTION MANAGEMENT • FSH MKT 3910 • 25 CLASS SECTION
Alison M. Wolfe MBA, MS, PhD, Professor
COURSE OUTLINE
J Version #1, 09.01.2025
READERS ARE READING THIS WEEK
LEADERS!
TEXTBOOK (BELCH & BELCH, 2024)
CHAPTER 19: INTERNATIONAL ADVERTISING AND PROMOTION
CHAPTER 20: REGULATION OF ADVERTISING AND PROMOTION
BOOK CLUB (ARRINGTON & FREDERICK, 2018)
[ TEAM TERM PROJECT: CREATIVE STRATEGY
Week 12 TUESDAY, NOVEMBER 18, 2025 (11.18)
Chapter 19 (BELCH & BELCH, 2024)
Belch & Belch (2024) Categories þ Discussion Questions 1, 2, 5, 7, 8, 10, page 678
PART VI: þ Select and discuss in class on three key terms from the reading.
SPECIAL TOPICS þ Book Club, pages 81 - 90
(CHAPTERS 18)
(Due to term time constraints, we «&«2 ? 9.. FACILITATOR: COULIBALY, B., RUGGLES, S.
cannot review Chapters 19 & 21)
*
THURSDAY, NOVEMBER 20, 2025 (11.20)
Chapter 20 (BELCH & BELCH, 2024)
þ Discussion Questions 1, 2, 5, 7, 8, 10, page 726
þ Select and discuss in class on three key terms from the reading.
þ Book Club, pages 91 - 101
«&« 2 ? 10. FACILITATOR: MAXWELL, K., SMITH, I.
DUE BY FRIDAY, NOVEMBER 21, 2025
BY 11:59 PM VIA CANVAS®
CYKD TAKE-HOME ASSESSMENT
ENJOY YOUR BREAK
J SAT. – SUN., NOVEMBER 22 - 30
THANKSGIVING (USA): NOVEMBER 27
AMW v FALL TERM I 2025 v 09.01.2025
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