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FALL TERM I 2025 • STRATEGIC ADVERTISING & PROMOTION MANAGEMENT • FSH MKT 3910 •  25 CLASS SECTION

                                                 Alison M. Wolfe MBA, MS, PhD, Professor


                                                            COURSE OUTLINE
                       J                                              Version #1, 09.01.2025

                                               ENJOY YOUR MINI FALL BREAK














                                                              OCTOBER 11 - 14


                 READERS ARE  READING:
                   LEADERS!
                                      TEXTBOOK (BELCH & BELCH, 2024)
                                      CHAPTER 11:  EVALUATION OF MEDIA:  TV & RADIO

                                      Columbus Day, Indigenous Peoples Day, Sukkot Ends, on October 13
                      Week 7          Canada’s Thanksgiving Day, October 13


                Belch & Belch (2024) Categories
                      PART V:
                 DEVELOPING THE
                   INTEGRATED
                    MARKETING
                COMMUNICATIONS
                     PROGRAM          THURSDAY, OCTOBER 16, 2025 (10.16)
                  (CHAPTERS 8 - 17)   Active learning in action:  interactive discussion on the reading

                                                     11:30 AM - 12:00 PM

                                                     Tipping Point Communications
                                        Chapter 11 (BELCH & BELCH, 2024)
                                          þ  Discussion Questions 1, 2, 5, 7, 8, 10, page 402
                                          þ  Select and discuss in class on three key terms from the reading.








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