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FALL TERM I 2025 • STRATEGIC ADVERTISING & PROMOTION MANAGEMENT • FSH MKT 3910 • 25 CLASS SECTION
Alison M. Wolfe MBA, MS, PhD, Professor
COURSE OUTLINE
J Version #1, 09.01.2025
READING THIS WEEK
READERS ARE
LEADERS! TEXTBOOK (BELCH & BELCH, 2024)
CHAPTER 16: SALES PROMOTION
BOOK CLUB (ARRINGTON & FREDERICK, 2018)
[ TEAM TERM PROJECT: MARKET ANALYSIS
Week 10
TUESDAY, NOVEMBER 4, 2025 (11.4)
Election Day
Belch & Belch (2024) Categories Active learning in action: interactive discussion on the reading
PART V:
DEVELOPING THE Chapter 16 (BELCH & BELCH, 2024)
INTEGRATED þ Discussion Questions 1, 2, 5, 7, 8, 10, page 567
MARKETING þ Select and discuss in class on three key terms from the reading.
COMMUNICATIONS þ Book Club, pages 51 - 60
PROGRAM
(CHAPTERS 8 - 17)
«&«2 ? 6. FACILITATOR: BOLT, K., FIGUEROA, S.
THURSDAY, NOVEMBER 6, 2025 (11.6)
Active learning in action: interactive discussion on the reading
FIELD TRIP: EXPERIENTIAL: AD AGENCY
ROCHESTER NY
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