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FALL TERM I 2025 • STRATEGIC ADVERTISING & PROMOTION MANAGEMENT • FSH MKT 3910 • 25 CLASS SECTION
Alison M. Wolfe MBA, MS, PhD, Professor
COURSE OUTLINE
J Version #1, 09.01.2025
READERS ARE READING THIS WEEK
LEADERS!
TEXTBOOK (BELCH & BELCH, 2024)
CHAPTER 12: EVALUATION OF MEDIA: MAGAZINE & NEWSPAPERS
CHAPTER 13: SUPPORT MEDIA
BOOK CLUB (ARRINGTON & FREDERICK, 2018)
[ TEAM TERM PROJECT: SITUATION ANALYSIS
TUESDAY, OCTOBER 21, 2025 (10.21)
Week 8 Active learning in action: interactive discussion on the reading
Belch & Belch (2024) Categories Chapter 12 (BELCH & BELCH, 2024)
PART V: þ Discussion Questions 1, 2, 5, 7, 8, 10, page 440
DEVELOPING THE þ Select and discuss in class on three key terms from the reading.
INTEGRATED þ Book Club, pages 31 - 40
MARKETING
COMMUNICATIONS «&« 2 ? 4. FACILITATORS: Hendricks, D., Jutras, J.
PROGRAM
(CHAPTERS 8 - 17)
THURSDAY, OCTOBER 23, 2025 (10.23)
Active learning in action: interactive discussion on the reading
11:30 AM - 12:00 PM
Tipping Point Communications
Chapter 13 (BELCH & BELCH, 2024)
þ Discussion Questions 1, 2, 5, 7, 8, 10, page 467
þ Select and discuss in class on three key terms from the reading.
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