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FALL TERM I 2025 • STRATEGIC ADVERTISING & PROMOTION MANAGEMENT • FSH MKT 3910 • 25 CLASS SECTION
Alison M. Wolfe MBA, MS, PhD, Professor
COURSE OUTLINE
J Version #1, 09.01.2025
READERS ARE READING THIS WEEK
LEADERS!
TEXTBOOK (BELCH & BELCH, 2024)
CHAPTER 8: CREATIVE STRATEGY: PLANNING & DEVELOPMENT
CHAPTER 9: CREATIVE STRATEGY: IMPLEMENTATION & EVAL
BOOK CLUB (ARRINGTON & FREDERICK, 2018)
[ TEAM TERM PROJECT: CLIENT
Week 5 TUESDAY, SEPTEMBER 30, 2025 (9.30)
Active learning in action: interactive discussion on the reading
Belch & Belch (2024) Categories
PART V: Chapter 8 (BELCH & BELCH, 2024)
DEVELOPING THE þ Discussion Questions 1, 2, 5, 7, 8, 10, page 287
INTEGRATED þ Select and discuss in class on three key terms from the reading.
MARKETING þ Book Club, pages 11 - 20
COMMUNICATIONS
PROGRAM «&«2 ? 2. FACILITATORS: ANDREWS, P., FLATT, A.
(CHAPTERS 8 - 17)
Yom Kippur begins October 1
THURSDAY, OCTOBER 2, 2025 (10.2)
Yom Kippur ends October 2
Active learning in action: interactive discussion on the reading
11:30 AM - 12:00 PM
Tipping Point Communications
Chapter 9 (BELCH & BELCH, 2024)
þ Discussion Questions 1, 2, 5, 7, 8, 10, page 323
þ Select and discuss in class on three key terms from the reading.
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