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FALL TERM I 2025 • STRATEGIC ADVERTISING & PROMOTION MANAGEMENT • FSH MKT 3910 • 25 CLASS SECTION
Alison M. Wolfe MBA, MS, PhD, Professor
COURSE OUTLINE
J Version #1, 09.01.2025
READERS ARE READING THIS WEEK
LEADERS!
WRAP-UP: CHAPTERS 1-7
CHAPTER 7: ESTABLISHING OBJECTIVES & BUDGETING FOR
PROMOTIONAL PROGRAMS
TIME PERMITTING:
CHAPTER 21: EVALUATING THE SOCIAL, ETHICAL, ECONOMICS
ASPECTS OF ADVERTISING AND PROMOTION
[ TEAM TERM PROJECT: TEAM FORMATION & OUR AGENCY
International Day of Peace, September 21
Rosh Hashanah Begins At Sundown On September 22
Week 4
TUESDAY, SEPTEMBER 23, 2025 (9.23)
Active learning in action: interactive discussion on the reading
Chapter 7 (BELCH & BELCH, 2024)
þ Discussion Questions 1, 2, 5, 7, 8, 10, page 255
þ Select and discuss in class on three key terms from the reading.
Rosh Hashanah ends September 24
THURSDAY, SEPTEMBER 25, 2025 (9.25)
Active learning in action: interactive discussion on the reading
11:30 AM - 12:00 PM
Tipping Point Communications
TIME PERMITTING, DISCUSSION
CHAPTER 21: EVALUATING THE SOCIAL, ETHICAL, ECONOMICS
ASPECTS OF ADVERTISING AND PROMOTION
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