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FALL TERM I 2025 • STRATEGIC ADVERTISING & PROMOTION MANAGEMENT • FSH MKT 3910 • 25 CLASS SECTION

Alison M. Wolfe MBA, MS, PhD, Professor

TEAM
FACILITATORS BOOK TEXTBOOK TEXTBOOK TERM
DATE NAME CLUB: READ DISCUSSION QUESTIONS PROJECT
Assigned questions ODD or EVEN
9.1.2025** Proposed facilitator teams READ (BELCH & BELCH, 2024)

WEEK 1 DISCUSSON ONLY – IN CLASS 1, 2, 5, 7, 8, 10
9.2. & 9.4 NO WRITE-UP REQUIRED 1

WEEK 2 2 1, 2, 5, 7, 8, 10
9.9

WEEK 2
9.11 3 1, 2, 5, 7, 8, 10

WEEK 3 FRANTZ, J. p. 1 - 10 6 1, 2, 5, 7, 8, 10
9.16 SENSINGER, L.
WEEK 3 4
9.18 1, 2, 5, 7, 8, 10

Team Formation
WEEK 4 7 1, 2, 5, 7, 8, 10 Agency
9.23

WEEK 5 ANDREWS, P. p. 11 - 20 8 1, 2, 5, 7, 8, 10 Client Defined
9.30 FLATT, A.
WEEK 5 9 Client Defined
10.2 1, 2, 5, 7, 8, 10
WEEK 6 MARTINS-GARCIA, A. p. 21 - 30 10
10.7 MCKENZIE, E. 1, 2, 5, 7, 8, 10

WEEK 6
10.9.2025 CYKD TAKEHOME BY 11:59 PM

WEEK 7
10.16 11 1, 2, 5, 7, 8, 10
WEEK 8 JUTRAS, J. p. 31 - 40 12 Situation Analysis
10.21 HENDRICKS, D. 1, 2, 5, 7, 8, 10

WEEK 8 1, 2, 5, 7, 8, 10
10.23 13

WEEK 9 CASTILLO, J. p. 41 - 50 14
10.28 MERCEDES HERNANDEZ, D. 1, 2, 5, 7, 8, 10
WEEK 9 15
10.30 1, 2, 5, 7, 8, 10

WEEK 10 BOLT. K. Market Analysis

11.4 FIGUEROA, S. p. 51-60 16 1, 2, 5, 7, 8, 10
WEEK 11 ELLIS, K. p. 61-70 17 1, 2, 5, 7, 8, 10
11.11 SUGAI, H. (New 9.2.25
WEEK 11 CZECH, O.,
11.13 FORSYTHE, K. p. 71-80 18 1, 2, 5, 7, 8, 10
WEEK 12 COULIBALY, B. p. 81-90 19 1, 2, 5, 7, 8, 10 Creative Strategy
11.18 RUGGLES, S.
WEEK 12 MAXWELL, K. (New 9.4.25) p. 91-101 20 1, 2, 5, 7, 8, 10 Creative Strategy
11.20 SMITH, I. . (New 9.4.25)

WEEK 12
11.21.2025 CYKD TAKEHOME BY 11:59 PM

AMW v FALL TERM I 2025 v 09.01.2025
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