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FALL TERM I 2025 • STRATEGIC ADVERTISING & PROMOTION MANAGEMENT • FSH MKT 3910 •  25 CLASS SECTION

                                                 Alison M. Wolfe MBA, MS, PhD, Professor



                                 ASSIGNMENT þ RUBRIC






                                       RUBRIC:  Facilitator Assignment

              «FACILITATOR RUBRIC«
              þ  Professional business-smart attire required.
              þ  Upload your PowerPoint® and, if applicable, presentation handouts/materials (for class) to Canvas®.

               ORAL PRESENTATION                                                         POINTS  YOUR
                                                                                                     SCORE
               Introduction/Close, Logic, flow, organization, collection, and time management   Expected
               Use of PowerPoint®:  Creative images, graphics, style, interest               10
               Attitude:  Relaxed; use audible, clear voice; use appropriate language and comments.     10
               Confidence in topic:  Speak about material rather than read from note cards or slides
               Textbook Assigned Readings:  Main idea, most interesting to YOU (by each facilitator)    10

               Textbook Reading Concepts:  6 key concepts/terms (3 from each facilitator)    10
               Textbook Review Questions                                                     10
               Book Club Assigned Readings                                                   10
               Main idea, most interesting to YOU (the facilitators), and your two questions to class
               Book Club:   6 key concepts (3 from each facilitator)                         10
               Favorite / Unique / Award winning “Promotion mix” examples related to the course, e.g.,    10
               Advertising, Sales Promotion, Public Relations, Public Relations, or Digital/Direct Marketing
               (excluding personal selling strategies).
               Assignment examples                                                           10
               Support assignment with “creative case examples” (media) and “outside sources”
               Facilitators’ role:  leading, listening, probing, engaging, summarizing, and managing time   10
               management
               Knowledge: Mastery of topics and content                                  Expected
               References and support of ideas (outside sources), APA                    Expected
               Matter of correctness including spelling, grammar, and word usage         Expected
               Professional appearance                                                   Expected
               Presentation:  Creativity                                                 Expected
               Divide each area equally by team members.                                 Expected
               Every team member should take a part in each category
               Bonus Points (if applicable)
               Deductions (-), if applicable
               Note: Deductions if you do not complete the expected categories

                                                                               TOTAL        100


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