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FALL TERM I 2025 • STRATEGIC ADVERTISING & PROMOTION MANAGEMENT • FSH MKT 3910 •  25 CLASS SECTION

                                                 Alison M. Wolfe MBA, MS, PhD, Professor



                                          TEAM TERM PROJECT

                                                   Rubric:  Written report



                                                              ”[


                                       TEAM TERM PROJECT:                                  POINTS       YOUR
                                         WRITTEN REPORT                                                 SCORE
               Executive Summary (ES)                                                          10

               Table of Contents, Page #, Tabs                                             Expected
                Agency information:  Background, structure, roles/responsibilities of each member   10
               The Client                                                                      10
               Description, organization, mission, structure, problem statement, & SMART objectives
               Situation Analysis                                                              10
               Macro-environment and micro-environment forces impacting the creative strategy
               Market Analysis                                                                 10
               Market segmentation, targeting, & positioning
               Your client’s advertising audience defined
               Creative Strategy                                                               20
               Campaign positioning statement, theme, appeal, and execution technique to be used.  Provide
               supporting creative strategy (sample) documents and information.
               Supporting Documents                                                            10
               Creative strategy sample documents and information
               Organized Appendix (e.g., important research materials, PowerPoint®, etc.)   Expected
               Works Cited/Reference, Proper English/Grammar, Spelling, APA referencing    Expected
               PowerPointâ Presentation                                                        10
               Hard and Soft Copy for (1) client (1) instructor
               Hard copy printed and submitted in your appendix of your plan.
               Written Report                                                              Expected
               Hard and soft copy for (1) client (1) instructor
               Insert report into three-ring binder or bounded report
               Application of the terms and concepts from the course into your report          10
               Knowledge: Mastery of topics and content, e.g., important facts and tips    Expected
               Support your information/ideas using credible and professional sources      Expected
               Matter of correctness including spelling, grammar, and word usage           Expected
               Written report Creativity                                                   Expected
               Divide each area equally by team members.                                   Expected
               Every team member should take a part in each category
               Bonus points, if applicable
               Deductions (-), if applicable
               Note: Deductions if you do not complete the expected categories
                                                                                 TOTAL        100

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