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FALL TERM I 2025 • STRATEGIC ADVERTISING & PROMOTION MANAGEMENT • FSH MKT 3910 • 25 CLASS SECTION

Alison M. Wolfe MBA, MS, PhD, Professor

«SUGGESTED VIDEO REVIEW EDUCATIONAL MATERIALS«

1. The Century of Self (2002)
How we came to live in the economy of desire.
Adam Curtis. BBC series.
http://www.imdb.com/title/tt0432232/
2. Persuaders (2004)
A PBS Frontline documentary about Madison Street.
http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/
3. Big Drugs, Big Pharma: Marketing Decease and Pushing Drugs (2008)
The main focus is pharmaceutical industry. Some insight into drug advertisement.
http://freedocumentaries.org/film.php?id=197
4. Art and Copy (2010)
Interviews of some personalities in advertisement. It wants to be what Helvetica was for typography but
fails. Not a great documentary actually.
http://www.imdb.com/title/tt1333631/
5. Helvetica (2007)
On the fine art of typography. Inspiring.
http://www.imdb.com/title/tt0847817/
6. Manufacturing Consent. Noam Chomsky and the media (1992)
Chomsky on public relations mostly. Some useful thoughts on advertisement.
http://www.imdb.com/title/tt0104810/
7. "The Greatest Movie Ever Sold" (2011) is another masterpiece from Morgan Spurlock, who grabbed the
world's attention with his first hit documentary "Super-Size Me." The premise of the movie is simple enough;
can you fund a whole documentary film using only the money you get from sponsors and product
placement? It's not unlike his Super-Size Me challenge, but thankfully, this one doesn't involve barfing up
food from a car window.
8. "The September Issue" (2009) is an exposé of the biggest fashion magazine out there, Vogue, and the woman
who controls it all. Her name is Anna Wintour, she is the Editor-In-Chief at Vogue, and she rules the world
of fashion. Anyone who's ever seen "The Devil Wears Prada" will already be very familiar with the story here,
although to be fair our lead here is much more likable than the demon played by Meryl Streep.That being
said, Wintour is a strong woman, professionally uncompromising, and rules her world with an iron fist in a
couture glove. She has to be. Anyone operating at this level, under this kind of pressure, cannot afford to be
anything other than a powerhouse.
9. Milton Glaser: To Inform & Delight (2008) A Documentary Following the Work and Outlook of Milton Glaser
Say Milton Glaser to anyone associated with art, design or advertising, and the reaction is usually one of
respect and awe. Milton Glaser is responsible for some of the most important and archetypal pieces of
graphic design done in the twentieth century, including the "I ♥ NY" logo, Bob Dylan's psychedelic hair, and
the bullet logo for DC comics (1977 - 2005). To say he is an icon would be to undersell the meaning of the
word. And in 2009 he was awarded the National Medal of Arts by Obama. If anyone deserves a documentary
movie about their life's work, it's Milton Glaser. And Milton Glaser: To Inform & Delight is quite the
homage.
10. #CMWorld Documentary- The Story of Content: Rise of the New Marketing
https://www.youtube.com/watch?v=dBnpr3pkFlk

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