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FALL TERM I 2025 • STRATEGIC ADVERTISING & PROMOTION MANAGEMENT • FSH MKT 3910 • 25 CLASS SECTION

Alison M. Wolfe MBA, MS, PhD, Professor

Gannett-Tripp Library, Elmira College

MARKETING:
Industry Research Page 2 of 2

You can visit these and other associations’ websites to learn more about a specific industry from the industry’s
point of view and to get statistics on how much the industry produces and who uses its products.

SIC and NAICS Codes
The SIC and NAICS codes were created by the U. S. government to provide precise identification of what a
company produces. Each company is assigned one or more of these codes. Once you know the code for the
industry you’re researching, you can use it in database searches to find information about that industry.

SIC: https://www.osha.gov/data/sic-search
NAICS: https://www.census.gov/naics/
Concordances between SIC and NAICS: https://www.bls.gov/ppi/additional-resources/sic-to-naics-
concordance-sic-356-through-sic-359.htm

Additional Information

Gannett-Tripp Library home page: https://libguides.elmira.edu
The library staff is here to help YOU – just ask!
For help with research and off-campus access: resdesk@elmira.edu
Library Services Desk – x1862 or (607) 735-1862

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