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FALL TERM I 2025 • STRATEGIC ADVERTISING & PROMOTION MANAGEMENT • FSH MKT 3910 • 25 CLASS SECTION

Alison M. Wolfe MBA, MS, PhD, Professor

«ARTICLE REVIEWS«

þ Each student may submit (up to five) current marketing articles reviews (e.g., current article April 2025
to present day) using the Article Annotation in Review template.
þ Each article is equal to two (2) points.
þ Article reviews will be accepted up to the last class session, e.g., finals week. Submit to Canvas®; drop-
off box entitled “Bonus Points”.
þ The bonus points will be applied to one of your “Celebrate Your Knowledge (CYKD) assignments”.

«ACADEMIC EVENTS: B&E DIVISON PROFESSIONAL SPECIAL EVENTS«

þ Participate and attend the Elmira College Business & Economics (B&E) Division’s professional
special events (virtual or on-campus) in the FALL Term I 2025. Earn three (3) bonus points for
attending an EC B&E Division special event. The bonus points will be applied to one of your
“Celebrate Your Knowledge (CYKD) assignments”.

«EC2 DEVELOPMENT X THFBS«
ELMIRA COLLEGE ENTREPRENEURIAL COMMUNITY (EC2) DEVELOPMENT
X
TOMMY HILFIGER FASHION BUSINESS SCHOOL (THFBS)

þ Participate and attend the EC2 Development X THFBS Team meetings in the FALL Term I 2025. If
the student participates in five or more hours in the EC2 Development team meetings, earn five (5)
bonus points. The bonus points will be applied to one of your “Celebrate Your Knowledge (CYKD)
assignments”.

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