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FALL TERM I 2025 • STRATEGIC ADVERTISING & PROMOTION MANAGEMENT • FSH MKT 3910 • 25 CLASS SECTION

Alison M. Wolfe MBA, MS, PhD, Professor

«STUDENT INSTRUCTIONS« DUE LAST CLASS SESSION (FINALS WEEK)

Please indicate with an “X” mark with your one response (Strongly Agree, Agree, Undecided, Disagree, or
Strongly Disagree) for each A.M. WOLFE FSH MGT 3270 COURSE LEARNING OUTCOMES. Thank you.

Note to student: Do not place your name on the survey. Fold and/or seal survey prior collection by a student
representative in the class. Thank you.

COURSE LEARNING OUTCOMES 5
(BELCH & BELCH, 2012, 2021, 2024) AGREE 6 AGREE UNDECIDED DISAGREE DISAGREE STRONGLY
STRONGLY

1. I can describe how integrated marketing communications
(IMC) has evolved, how it differs from traditional media
advertising, and its role in the marketing program of a
company or organization.
2. I have applied and used technology skills in my classroom
discussions/assignments, e.g., Internet, Excel®,
PowerPoint®, and other software products.
3. I can evaluate the way marketers organize for integrated
marketing communications and describe the role and
function of advertising agencies, media specialist companies,
and other marketing communication specialist
organizations.
4. I can describe the consumer decision-making process and
the role consumer behavior plays in the development of
IMC programs.
5. I can explain how companies set objectives for their IMC
programs as well as determine the budget for advertising
and other IMC tools.
6. I can explain the process of developing and implementing
media strategies and identify the advantages and limitations
of various media including print, broadcast, the Internet,
and alternative media.
7. I have applied and used team-building skills in my classroom
discussions and student-consulting term project.
8. I can explain the various promotional tools and the role they
play in an integrated marketing communications program
including advertising, sales promotion, publicity/public
relations, direct marketing, the Internet/social media,
personal selling, and other IMC tools.
9. I can explain how organizations measure the effectiveness of
the various IMC tools as well as the overall IMC program.
10. I can demonstrate an understanding of the terms, concepts,
and principles used in my classroom assignments,
exams/quizzes, and projects.

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