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FALL TERM I 2025 • STRATEGIC ADVERTISING & PROMOTION MANAGEMENT • FSH MKT 3910 • 25 CLASS SECTION

Alison M. Wolfe MBA, MS, PhD, Professor

«WOLFE’S DETAILED LIST OF LEARNING OUTCOMES«

1. I can describe how integrated marketing communications (IMC) has evolved, how it differs from traditional media
advertising, and its role in the marketing program of a company or organization.
2. I have applied and used technology skills in my classroom discussions/assignments, e.g., Internet, Excel®, PowerPoint®,
and other software products.
3. I can evaluate the way marketers organize for integrated marketing communications and describe the role and function of
advertising agencies, media specialist companies, and other marketing communication specialist organizations.
4. I can describe the consumer decision-making process and the role consumer behavior plays in the development of IMC
programs.
5. I can explain how companies set objectives for their IMC programs as well as determine the budget for advertising and other
IMC tools.
6. I can explain the process of developing and implementing media strategies and identify the advantages and limitations of
various media including print, broadcast, the Internet, and alternative media.

7. I have applied and used team-building skills in my classroom discussions and student-consulting term project.

8. I can explain the various promotional tools and the role they play in an integrated marketing communications program
including advertising, sales promotion, publicity/public relations, direct marketing, the Internet/social media, personal
selling, and other IMC tools.

9. I can explain how organizations measure the effectiveness of the various IMC tools as well as the overall IMC program.
10. I can demonstrate an understanding of the terms, concepts, and principles used in my classroom assignments,
exams/quizzes, and projects.

CORE LEARNING E.C. A.M. WOLFE
AREA 1 BUSINESS ADMINISTRATION COURSE METHOD OF
2
PROGRAM GOALS ASSESSMENT 3
Interrelated Course 1. Describe, explain, and apply fundamental concepts and relationships Assignments and Project
Content Information underlying accounting, economics, finance, management, marketing, Class Discussion
and management information systems. Field Trips

Technology 2. Apply information technology and use information to support Assignments
business processes and decision-making.
Critical Thinking 3. Identify the theories and practices of business ethics and social Assignments and Project
responsibility. Class Discussion
Field Trips
Quantitative 4. Apply quantitative skills to analyze and solve business problems and Assignments
discover opportunities.
Communication 5. Communicate orally and in writing about business topics. Assignments and Project
Class Discussion
Field Trips
Team Skills 6. Function effectively as team members. Assignments
Term Project
Culture Analysis 7. Understand globalization and value cultural diversity. Assignments and Project
Class Discussion
Field Trips
Content Specific 8. Demonstrate proficiencies in discipline specific areas identified as Assignments and Project
Information specializations. Class Discussion
Field Trips

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