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FALL TERM 2024 • MARKET RESEARCH • FSH / MKT 3810 SECTION 25
Alison M. Wolfe, MBA, MS, PhD, Professor
«ELMIRA COLLEGE GRADES: REGISTRAR«
94 – 100 A 87 – 89 B+ 80 - 83 B- 74 - 76 C 67 - 69 D+ 60 - 63 D-
90 – 93 A- 84 - 86 B 77 - 79 C+ 70 - 73 C- 64 - 66 D 59 - 0 F
«GRADING / STRUCTURE FOR THIS COURSE«
Final grades will be tabulated as follows:
WEEKLY READINGS, REFLECTION, ACTIVE PARTICIPATION EXPECTED
CELEBRATE YOUR KNOWLEDGE DAY 24%
FACILITATOR: Textbook & Assignments (2-person team) 20%
FACILITATOR: Book Club (2-person team) 16%
TEAM TERM PROJECT:
QUALITATIVE RESEARCH, FOCUS GROUPS VIA ZOOM® or LIVE 10%
QUANTITATIVE RESEARCH METHOD: SURVEY via SURVEY MONKEY®
TEAM TERM PROJECT: FINAL REPORT / PRESENTATION 30%
TOTAL 100%
AMW v FALL 2024 TERM I v 09.03.2024 v Page 24 of 86 v
