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FALL TERM 2024 • MARKET RESEARCH • FSH / MKT 3810 SECTION 25
Alison M. Wolfe, MBA, MS, PhD, Professor
«TEAM TERM PROJECT, QUALITATIVE /QUANTITATIVE, COURSE WEIGHT 10%«
«QUALITATIVE RESEARCH, FOCUS GROUPS«
þ DESCRIPTION
Your class (consulting agency) will complete a virtual qualitative (focus group sessions) for your student-
consulting project.
«QUANTITATIVE RESEARCH METHOD: SURVEY«
þ DESCRIPTION
Your class (consulting agency) will complete a virtual quantitative (e.g., survey) for your student-consulting
project using SurveyMonkey®.
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