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FALL TERM 2024 • MARKET RESEARCH • FSH / MKT 3810 SECTION 25
Alison M. Wolfe, MBA, MS, PhD, Professor

«CELEBRATE YOUR KNOWLEDGE DAY (CYKD), COURSE WEIGHT 24%«

þ DESCRIPTION

In-class CYKD: The CYKD (in class exams/quizzes) will ask students to demonstrate their knowledge and
understanding of a particular topic. For this course, it is important you understand the key terms/concepts for
the CYKDs. Furthermore, the CYKDs may include different types of question formats, such as, True/False,
fill-in, multiple choices, short-answer, matching, or other unique question type formats.

þ Take-home CYKD: Each student is required to complete the assigned chapter discussion questions. The
assignments will be questions to ensure that students keep up with the chapter readings/cases and possess the
knowledge necessary to complete the term project/course objectives. Assignments will be completed
(following the assignment guidelines) on the day they are due to CANVAS®. Please refer to assignment table
in this course outline for more details. Upload your specific chapter assignments to the CANVAS® Chapter
# assignment folder prior to the start of the class session, e.g., due date/time.

þ Missed exams/quizzes cannot be made up. Students with a valid excuse (e.g., medical) for missing an exam may
make-up an exam by arrangement. Students who miss an exam deadline without an acceptable excuse will
receive a zero.

þ Please refer to the detailed course outline for the CYKD dates and times.

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