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FALL 2024• PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01

Alison M. Wolfe MBA, MS, PhD, Professor

«CELEBRATE YOUR KNOWLEDGE DAY (CYKD) COURSE WEIGHT 48%«

DESCRIPTION, CYKD: TAKE-HOME ASSIGNMENT & IN CLASS QUESTIONS

þ In-class assessment: The exams/quizzes will ask students to demonstrate their knowledge and understanding
of a particular topic. Furthermore, the quizzes may include other types of question formats, including
True/False, fill-in and multiple choices.

þ Take-home assessment:
v Students will discuss and write their responses to the assigned questions. Each student is expected to read,
keep a professional journal on the assigned materials, e.g., readings, discussion mini-cases, and/or critical
thinking questions.
v The analyses will be graded on organization (applying appropriate frameworks), using context appropriate
support, usage, and grammar.
v Each student (not the facilitator) will complete a class reflection/reading journal.

þ Missed assignments cannot be made up. Students with a valid excuse (e.g., medical) for missing an exam may
make-up an exam by arrangement. Students who miss an exam deadline without an acceptable excuse will
receive a zero.

Please refer to the detailed course outline for your CYKD rubric, scheduled assignment
dates/time due, and selected questions.

AMW v FALL TERM I 2024 v 09.02.2024.
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