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FALL 2024• PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01

Alison M. Wolfe MBA, MS, PhD, Professor

«TEAM TERM PROJECT – PRESENTATION COURSE WEIGHT 28%«

DESCRIPTION, TEAM TERM PROJECT PRESENTATION
TIME DURATION (MAX /MIN) GOAL: 35 / 30 MINUTES

Students will undertake one term-long project designed to model a real-life application of the concepts
reviewed in the course. The students should be prepared to present the project to the class during Final
Exams Week.

þ Upload your PowerPoint® and any additional handout materials (if applicable, Executive Summary et al., /word
document) to the CANVAS® Team Term Project assignment folder prior to the start of the final class
session, e.g., due date/time.

þ Your team can meet in-person, or your team can assume each member lives in a different state or country
using virtual/electronic meetings, e.g., ZOOM®.

þ One electronic copy (PowerPoint®) presentation and handout (e.g., Executive Summary; and information
team deems pertinent to the project) will be submitted to the instructor via CANVAS®. Please keep a copy
for your own records.

þ If you have a five-member team, you will present 30-minutes + five minutes (Q&A) = 35 minutes.

þ Professional business attire is expected.

þ Students will grade their own and their teammates’ contribution to the project. A student’s project grade will
be adjusted upward or downward according to his or her contribution to the project. A student’s project grade
will be adjusted upward or downward according to his or her contribution to the project. (Please review the
team member evaluation form in the course outline.)

þ Set-up: The team must be ready to present prior to the start of class. Please upload your PowerPoint® to
CANVAS® prior to the final class session.

þ Missed assignments cannot be made up. Students with a valid excuse (e.g., medical) for missing the
assignment may make-up by arrangement. Students who miss the assignment deadline without an acceptable
excuse will receive a zero.

Please refer to the detailed course outline for your team term project rubric and assignment
information.

AMW v FALL TERM I 2024 v 09.02.2024.
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