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FALL 2024• PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01
Alison M. Wolfe MBA, MS, PhD, Professor
Course Outline
Version #1, 9.02.2024
READERS ARE READING
LEADERS! CHAPTER 1: CREATING & CAPTURING VALUE
CHAPTER ASSIGNED QUESTIONS
SUNDAY, SEPTEMBER 8, GRANDPARENTS DAY
Week 2 MONDAY, SEPTEMBER 9 (9.9)
Active learning in action: interactive discussion on the reading
GUEST SPEAKER
PART I:
DEFINING
MARKETING AND
THE MARKETING
PROCESS
(Chapters 1-2) WEDNESDAY, SEPTEMBER 11 (9.11) Day of Remembrance
Active learning in action: interactive discussion on the reading
INTRO
FRIDAY, SEPTEMBER 13 (9.13)
Active learning in action: interactive discussion on the reading
In-class discussion
• Discussion Question, p. 32, Q. 1-1, 1-4
• Marketing Ethics p. 33, Q. 1-12, 1-13
• Mini-Case: Walt Disney, p. 34-35, Q. 1-16, 1-17
AMW v FALL TERM I 2024 v 09.02.2024.
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