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FALL 2024• PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01
Alison M. Wolfe MBA, MS, PhD, Professor
Course Outline
Version #1, 9.02.2024
READERS ARE READING
LEADERS! CHAPTER 5: CONSUMER MARKETS & BUYER BEHAVIOR
CHAPTER 6: BUSINESS MARKETS & BUSINESS BEHAVIOR
** (specific page # and info provided by instructor for Chapter 6)
Week 6 MONDAY, OCTOBER 7 (10.7)
Active learning in action: interactive discussion on the reading
PART II:
UNDERSTANDING
THE MARKETPLACE
& CONSUMERS WEDNESDAY, OCTOBER 9 (10.9)
ASSESSMENT: READING, JOURNAL, QUESTIONS
Answer Odd or Even Questions assigned.
• Discussion Question: Questions 5-5, 5-6, p. 166
BEHAVIOR • Critical Thinking Exercise, Questions 5-7 (all students), p.166
• Book Club: Exceptional Presenter, p. 42-55
Facilitators: Marketing Article
•
• Four “brief” learning key concepts from your textbook chapter reading.
4.«&«2 ? Chapter 5 et al., FACILITATORS:
ESSELMANN, OLE (9.3.2024)
WHITE, DAVID
è Take-home via Canvas® due by 11:59 PM
FRIDAY, OCTOBER 11 (10.11) Yom Kippur begins at Sundown
CELEBRATE YOUR KNOWLEDGE DAY!
In-class (10:20 AM)
AMW v FALL TERM I 2024 v 09.02.2024.
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