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FALL 2024• PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01
Alison M. Wolfe MBA, MS, PhD, Professor
Course Outline
Version #1, 9.02.2024
READERS ARE READING
LEADERS! CHAPTER 4: MANAGING INFORMATION
CHAPTER ASSIGNED QUESTIONS & BOOK CLUB
[ Team Project, COMPANY INFORMATION & SMART OBJECTIVES
Week 5 MONDAY, SEPTEMBER 30 (9.30)
Active learning in action: interactive discussion on the reading
PART II:
UNDERSTANDING
THE MARKETPLACE
& CONSUMERS WEDNESDAY, OCTOBER 2 (10.2) Rosh Hashanah begins at sundown.
Active learning in action: interactive discussion on the reading
RESEARCH FRIDAY, OCTOBER 4 (10.4)
ASSESSMENT: READING, JOURNAL, QUESTIONS
Answer Odd or Even Questions assigned.
• Discussion Question: Questions 4-1, 4-6, p. 134
• Critical Thinking: Questions 4-8, 4-9, p. 134 - 135
• Book Club: Exceptional Presenter, p. 28-42
• Facilitators: Marketing Article
• Four “brief” learning key concepts from your textbook chapter reading.
3.«&«2 ? Chapter 4 et al., FACILITATORS:
FIGUEROA, SIENA
CANTEEN, AMARIANNA
AMW v FALL TERM I 2024 v 09.02.2024.
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