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FALL 2024• PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01
Alison M. Wolfe MBA, MS, PhD, Professor
Course Outline
Version #1, 9.02.2024
READERS ARE READING
LEADERS! CHAPTER 3: ANALYZING THE ENVIRONMENT
CHAPTER ASSIGNED QUESTIONS & BOOK CLUB
[ Team Formation Completed
Week 4 MONDAY, SEPTEMBER 23 (9.23)
Active learning in action: interactive discussion on the reading
PART II:
UNDERSTANDING
THE MARKETPLACE
& CONSUMERS
WEDNESDAY, SEPTEMBER 25 (9.25)
Active learning in action: interactive discussion on the reading
MACRO-
&
MICRO-
ENVIRONMENT FRIDAY, SEPTEMBER 27 (9.27)
ASSESSMENT: READING, JOURNAL, QUESTIONS
Answer Odd or Even Questions assigned.
• Critical Thinking Exercise, Questions 3-8, 3-9, p.93
• Case, GoPRO, 3-16, 3-18, p. 95 - 97
• Book Club: Exceptional Presenter, p. 14 - 27
• Facilitators: Marketing Article
• Four “brief” learning key concepts from your textbook chapter reading.
2.«&«2 ? Chapter 3 et al., FACILITATORS:
CUNHA, SAMUEL
DOUGHERTY, GABRIELLE
AMW v FALL TERM I 2024 v 09.02.2024.
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