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FALL 2024• PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01
Alison M. Wolfe MBA, MS, PhD, Professor
Course Outline
Version #1, 9.02.2024
READERS ARE READING
LEADERS! CHAPTER 10, PRICING - CAPTURING VALUE
CHAPTER 11: PRICING STRATEGIES: ADVANCED TOPICS
CHAPTER ASSIGNED QUESTIONS & BOOK CLUB
[ Team Project, SITUATION ANALYSIS
Week 9 MONDAY, OCTOBER 28 (10.28)
Active learning in action: interactive discussion on the reading
PART III:
DESIGNING
CUSTOMER-DRIVEN
STRATEGY AND WEDNESDAY, OCTOBER 30 (10.30)
INTEGRATED
MARKETING MIX
Active learning in action: interactive discussion on the reading
THURSDAY, OCTOBER 31, HALLOWEEN
PRICE FRIDAY, NOVEMBER 1 (11.1)
ASSESSMENT: READING, JOURNAL, QUESTIONS
Answer Odd or Even Questions assigned.
• Discussion Question: Questions 11-2, p. 336
• Critical Thinking Exercises, Questions 11-9, p. 336
•
Company Case, Casper, Question 11-16, 11-17, p. 339
• Book Club: Exceptional Presenter, p. 84-97
• Facilitators: Marketing Article
• Four “brief” learning key concepts from your textbook chapter reading.
7.«&« 2 ? Chapter 11 et al., FACILITATORS:
ELLIS, KAIDEN
FRANTZ, JORDYN
AMW v FALL TERM I 2024 v 09.02.2024.
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