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FALL 2024• PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01

Alison M. Wolfe MBA, MS, PhD, Professor

Course Outline

Version #1, 9.02.2024

READERS ARE READING
LEADERS! CHAPTER 15, ADVERTISING AND PR
CHAPTER ASSIGNED QUESTIONS & BOOK CLUB
CHAPTER 16, PERSONAL SELLING AND SALES PROMOTION

MONDAY, NOVEMBER 11(11.11)
Week 11
ASSESSMENT: READING, JOURNAL, QUESTIONS
PART III: Answer Odd or Even Questions assigned.
DESIGNING • Discussion Question: Question 14-1, 14-4, p. 433
CUSTOMER- • Case, GEICO, Questions, 14-16, 14-19, p. 435-436
DRIVEN • Book Club: Exceptional Presenter, p. 112-125
STRATEGY AND • Facilitators: Marketing Article
INTEGRATED • Four “brief” learning key concepts from your textbook chapter reading.
MARKETING MIX 9.«&« 2 ? Chapter 14 et al., FACILITATORS:
LOWE, CAMERON
LUTHER, NICOLE
WEDNESDAY, NOVEMBER 13 (11.13)
ASSESSMENT: READING, JOURNAL, QUESTIONS
Answer Odd or Even Questions assigned.

PROMOTION • Discussion Question: Question 15-1, 15-6 p. 460
• Critical Thinking Exercises, 15-12 (all students), p. 461
Book Club: Exceptional Presenter, p. 126-139
•
• Facilitators: Marketing Article
• Four “brief” learning key concepts from your textbook chapter reading.
10.«&« 2 ? Chapter 15 et al., FACILITATORS:
MONTANARELLA, GENEVIEVE
RODRIGUEZ SANTIA, JOYCEDELIZ

FRIDAY, NOVEMBER 15 (11.15)
ASSESSMENT: READING, JOURNAL, QUESTIONS
Answer Odd or Even Questions assigned.
•
Case, Urban Outfitters, Questions 16-16, 16-17, 16-18, 16-19, p. 492-493
• Book Club: Exceptional Presenter, p. 140-153
• Facilitators: Marketing Article
• Four “brief” learning key concepts from your textbook chapter reading.
11. «&« 2 ? Chapter 16 et al., FACILITATORS:
RUGGLES, SAMUEL
ONTL, EZRA

AMW v FALL TERM I 2024 v 09.02.2024.
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