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FALL 2024• PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01
Alison M. Wolfe MBA, MS, PhD, Professor
Course Outline
Version #1, 9.02.2024
READERS ARE READING
LEADERS! CHAPTER 17: DIGITAL MARKETING
CHAPTER ASSIGNED QUESTIONS & BOOK CLUB
[ Team Project, MARKETING MIX STRATEGY
Week 12 MONDAY, NOVEMBER 18 (11.18)
ASSESSMENT: READING, JOURNAL, QUESTIONS
Answer Odd or Even Questions assigned.
• Case, Instagram, 17-15, 17-16, 17-17, 17-18, p. 526-527
PART III: • Book Club: Exceptional Presenter, p. 154-164
DESIGNING • Facilitators: Marketing Article
CUSTOMER- • Four “brief” learning key concepts from your textbook chapter reading.
DRIVEN STRATEGY
AND INTEGRATED 12.«&« 2 ? Chapter 17 et al., FACILITATORS:
MARKETING MIX
SORGE, NICHOLAS
STEVENSON, LUCAS
PROMOTION
WEDNESDAY, NOVEMBER 20* (11.20)
REVIEW & PREP FOR CELEBRATION EVENT
FRIDAY, NOVEMBER 22* (11.22)
CELEBRATE YOUR KNOWLEDGE DAY!
In-class (10:20 AM) & Take-home via Canvas® due by 10:20 AM
ENJOY YOUR BREAK
J
SAT. – SUN., NOVEMBER 23 – DECEMBER 1
USA THANKSGIVING (USA): NOVEMBER 28
AMW v FALL TERM I 2024 v 09.02.2024.
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