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FALL 2024• PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01

Alison M. Wolfe MBA, MS, PhD, Professor

Course Outline

Version #1, 9.02.2024

READERS ARE READING
LEADERS! CHAPTER 2: COMPANY & MARKETING STRATEGY
CHAPTER ASSIGNED QUESTIONS & BOOK CLUB

MONDAY, SEPTEMBER 16 (9.16)
Week 3
Active learning in action: interactive discussion on the reading

PART I:
DEFINING
MARKETING AND
THE MARKETING WEDNESDAY, SEPTEMBER 18 (9.18)
PROCESS
Active learning in action: interactive discussion on the reading

GUEST SPEAKER

STRATEGY FRIDAY, SEPTEMBER 20 (9.20)

ASSESSMENT: READING, JOURNAL, QUESTIONS
Answer Odd or Even Questions assigned.
• Discussion Question: Questions 2-6, p. 60
• Marketing Ethics, Question 2-13, p. 61
• Critical Thinking Exercise, Questions 2-7, 2-8, p., 60
• Book Club: Exceptional Presenter, p. 1-13
• Facilitators: Marketing Article
• Four “brief” learning key concepts from your textbook chapter reading.

1. «&«2 ? Chapter 2 et al., FACILITATORS:
SINGERHOFF, ARON
COSTINE, KAYLEE

AMW v FALL TERM I 2024 v 09.02.2024.
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