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FALL 2024• PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01

Alison M. Wolfe MBA, MS, PhD, Professor

«FACILITATORS COURSE WEIGHT 24%«

DESCRIPTION, FACILITATOR
TIME DURATION (MAX /MIN) GOAL: 38 / 30 MINUTES

Facilitators are required to present, lead, facilitate, and review the chapter’s assigned questions. The
facilitators will use and apply the reading material/concepts for this assignment.

þ Upload your PowerPoint® and any additional handout materials (if applicable) to the CANVAS®
Facilitator assignment folder prior to the start of the class session, e.g., due date/time.

þ The student facilitators will facilitate one-class topic/discussion in the course. The student facilitator(s) will share
with the class how they reviewed the assigned reading for the day (overview) and homework questions. The
students should give specific examples to explain the reasons for their answers.
[Note: Include the question (on one slide) and your response (on the following slide). Your goal first is to have the class share
and discuss their responses before sharing your response.]

þ The student facilitators will be required to ready to discuss the course “assigned” chapter questions.
Furthermore, discuss the book club readings and one selected marketing article review regarding the topic.

þ The student facilitators are NOT required to submit a word document for the facilitator assignment. The
facilitator is only required to submit PowerPoint® to CANVAS®.

þ Professional business attire is expected.

þ Set-up: The student facilitators must be ready to present prior to the start of class. Please upload your
PowerPoint® to CANVAS® prior to the class session.

þ Missed assignments cannot be made up. Students with a valid excuse (e.g., medical) for missing the
assignment may make-up by arrangement. Students who miss the assignment deadline without an acceptable
excuse will receive a zero.

Please refer to the detailed course outline for your assignment rubric and facilitator schedule.

AMW v FALL TERM I 2024 v 09.02.2024.
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