Page 54 - 9.4_MKT_2250_01_FALL_24_AWolfe

FALL 2024• PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01

Alison M. Wolfe MBA, MS, PhD, Professor

ASSIGNMENT INFO: Facilitator (s)

Rubric: TEXTBOOK Facilitator Assignment

GOAL, TIME DURATION (MAX /MIN): 38 / 30 MINUTES

þ Student(s) will present and facilitate on an assigned textbook case reading.
þ Professional business-casual (business-smart) attire required for the presentations.
þ Upload your PowerPoint® and, if applicable, presentation handouts/materials (for class) to Canvas®.
ORAL PRESENTATION POINTS YOUR
SCORE
Introduction & Close 10
Use of PowerPoint®: Creative images, graphics, style, interest 10
Logic, flow, organization, collection, and time management 10
Attitude: Relaxed; use audible, clear voice; use appropriate verbal/body language 10
Confidence in topic: Speak about material rather than read from note cards or slides
Textbook Concepts: 10
è Briefly review of “4” key concepts/terms from reading
è Most interesting concept from each team member
Textbook Concepts: Assigned Discussion Question 10
Book Club Overview and Facilitators’ question(s) 10
Follow this format: 1. Main idea of reading, 2. Important facts 3. Most Interesting to the
facilitator 4. Bias by the Author (yes or no), 5. Create 1 or 2 discussion questions on the assigned
reading – address the class
Marketing Article Review and Facilitators’ question(s) 10
Follow this format: 1. Main idea of reading, 2. Important facts 3. Most Interesting to the
facilitator 4. Bias by the Author (yes or no), 5. Create 1 or 2 discussion questions on the assigned
reading – address the class
Assignment examples – very important!! 10
Support assignment with recent article review, “creative examples” (media) and/or
“outside sources”, and/or use of marketing digital ethics topics from textbook
Facilitators’ role: leading, listening, probing, engaging, summarizing, and managing time 10
management for the presentation and the digital/ethics case on the previous day

Knowledge: Mastery of topics and content Expected
References and support of ideas (outside sources), APA Expected
Matter of correctness including spelling, grammar, and word usage Expected
Professional appearance Expected
Presentation: creativity Expected
Divide each area equally by team members. Expected
Every team member should take a part in each category Expected
Bonus points, if applicable
Deductions (-), if applicable
Note: Deductions if you do not complete the expected categories
TOTAL 100

AMW v FALL TERM I 2024 v 09.02.2024.
v Page 54 of 80 v