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FALL 2024• PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01

Alison M. Wolfe MBA, MS, PhD, Professor

PART 2: CYKD

FACILITATORS
NAME BOOK CLUB:
KOEGEL (2007)
NAME EXCEPTIONAL TEXTBOOK TEXTBOOK
PRESENTER KOTLER et al., (2024) KOTLER et al., TEXTBOOK TEXTBOOK
TEXTBOOK
(Facilitators assigned first day KOTLER et al., DISCUSSION (2024) KOTLER et al., KOTLER et al.,
by instruction. Open to ASSIGNED (2024) QUESTIONS Marketing Ethics (2024) (2024)
DATE adjust teams if students FYI & Critical Thinking MINI-
prefer Adjustments must be (Facilitator + CHAPTER # + 4 terms/key concepts COMPANY
made by the first week. article review) FOCUS CASE

WEEK 8 Chapter 8 Chapter 8
5. ADDISON, ANGELINA p. 56 – 69 8 Q: 8-4, 8.6, p. 257 Q: 8-9
WED, 10.23 DUCOT, AKIRA Product (all students answer 8-9)
+ 4 terms/key concepts p. 257

WEEK 8 Chapter 9 Chapter 9
6. p. 70 – 83 9 Q: 9-6 Q: 9-7
FRI., 10.25 BALDERRAMA, AIDEN Product p. 285 Q: 9-8
BERNARD, JAXON
+ 4 terms/key concepts (all students answer 9-8)
p. 285
Chapter 11 Chapter 11 Chapter 11
WEEK 9 Q: 11-2 Q: 11-9 Case:
7. ELLIS, KAIDEN 10, 11
p. 336
Casper
FRI., 11.1 FRANTZ, JORDYN p. 84 – 97 Price + 4 terms/key concepts p. 336 Q: 11-6, 11-7

p. 339
Chapter 12
WEEK 10 HUGHES, KYLE Q: 12-7, 12-8 Chapter 12
8. 12 Q: 12-12, 12-13
WED, 11.6 JAY, SAMANTHA p. 98 – 111 Place p. 372 p. 372
+ 4 terms/key concepts

Chapter 14

Week 11 LOWE, CAMERON 14 Q: 14-1, 14-4 Chapter 14
Case:
9. Promotion p. 433
Mon., 11.11 LUTHER, NICOLE p. 112 - 125 + 4 terms/key concepts GEICO
Q: 14-16, 14-19
p. 435-436

Chapter 15 Chapter 15

Q: 15-12
Week 11 p. 126 – 139 15 Q: 15-1, 15-6 (all students us 15-12)
10. MONTANARELLA, Genevieve Advertising PR p. 460 p. 461
Wed., 11.13 RODRIGUEZ SANTIA, Joycedeliz + 4 terms/key concepts

Chapter 16
Week 11 p. 140-153 16 Case:
11. RUGGLES, SAMUEL Personal Selling + 4 terms/key concepts Urban Outfitters
Fri., 11.15 ONTL, EZRA & Sales p. 492-493
Promotion Q: 16-16, 16-17,
16-18, 16.19
Chapter 17
Week 12 p. 154-164 Case:
12. SORGE, NICHOLAS wrap-up 17 + 4 terms/key concepts Instagram
Mon., 11.18 STEVENSON, LUCAS Digital Marketing p. 526-527
Q: 17-15, 17-16,
17-17, 17-18

CYKD DAY &
Week 12
Fri., 11.22* (CELEBRATE YOU’RE INCLASS CELEBRATE EVENT
YOUR KNOWLEDGE
DAY)

AMW v FALL TERM I 2024 v 09.02.2024.
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