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FALL 2024• PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01

Alison M. Wolfe MBA, MS, PhD, Professor

PART 1: CYKD

BOOK CLUB:
FACILITATORS KOEGEL (2007)
NAME EXCEPTIONAL
PRESENTER TEXTBOOK TEXTBOOK
(Facilitators assigned first day TEXTBOOK KOTLER et al., (2024) KOTLER et al., TEXTBOOK
by instruction. Open to ASSIGNED KOTLER et al., DISCUSSION (2024) KOTLER et al., TEXTBOOK
adjust teams if students prefer (2024) QUESTIONS Marketing Ethics (2024) KOTLER et al.,
DATE (2024)
Adjustments must be made by (Facilitator + FYI & Critical Thinking MINI-
the first week. article review) CHAPTER # Three (3) terms defined. COMPANY
FOCUS CASE

Chapter 1:
p. 32 Case:
Week 2 DISCUSSION 1 p. 33
Friday, 9.13 No written assignment Intro Q: 1-1, 1-4 Q: 1-12, 1-13 Walt Disney
p. 34-35
Q: 1-6, 1-17
Chapter 2
Week 3 p. 60 Chapter 2 Chapter 2
1. SINGERHOFF, ARON p. 1-13 2 Q: 2-6 p. 60 p. 60
Friday, 9.20 COSTINE, KAYLEE Strategy + 4 terms/key concepts Q.2-13 Q.2-7, 2-8
p. 61

Week 4 Chapter 3 Chapter 3
2. CUNHA, SAMUEL p. 14-17 3 Case:
Friday, 9.27 DOUGHERTY, GABRIELLE Environment + 4 terms/key concepts Q: 3-8, 3-9, Go-Pro
p. 93
p. 95-96
Q. 3-16, 3-18
Chapter 4 Chapter 4
Week 5 p. 134 p. 134-135
3. FIGUEROA, SIENA 4
Q: 4-1, 4-6
Friday, 10.4 CANTEEN, AMARIANNA p. 28 – 42 Research + 4 terms/key concepts Q: 4-8, 4-9

Week 6 Chapter 5 Chapter 5
4. 5 p. 166 p. 166
Wed., 10.9 ESSELMANN, OLE p. 42 – 55 Consumer Q: 5-5, 5-6 Q: 5-7
WHITE, DAVID
Behavior + 4 terms/key concepts (all students,
answer the
questions)

Week 6
6
DISCUSSION
Wed., 10.9 No written assignment B2B Behavior + 4 terms/key concepts

CYKD DAY
Week 6 (CELEBRATE YOU’RE &
Fri., 10.11 YOUR KNOWLEDGE TAKEHOME INCLASS CELEBRATE EVENT
DAY)

Week 7 DISCUSSION + 4 terms/key concepts
No written assignment

AMW v FALL TERM I 2024 v 09.02.2024.
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