Page 58 - FSH MKT 3200

FALL TERM I 2024• FASHON MARKETING• FSH MKT 3200 • 25
Alison M. Wolfe MBA, MS, PhD, Professor

TEAM TERM PROJECT

Overview 

TEAM TERM PROJECT: 360° CREATIVE SALES PRESENTATION

 Each team will prepare a creative case presentation and apply the course concepts from the course to the case.
 One electronic version of the creative case presentation with the 360° creative review on what you learned in
the course.

OVERVIEW

The 360° creative fashion marketing case analysis and presentation will give you the opportunity to utilize your
understanding of the concepts and practices learned in the course as you conduct a term-long project. The project
serves as a means (i.e., an assessment tool) for measuring your success in reaching the course objectives. Some of the
learning objectives for this project are the following:
 Development of your ability to integrate marketing / fashion concepts and principles into a comprehensive
logically coherent and creative presentation.
 Development of your skills in establishing and evaluating fashion marketing concepts and strategies.
 Enhancement of your team building skills.
 Improvement of your time-management and communication skills.

THE ASSIGNMENT

Remember to include the 360° learned concepts into your case analysis.

Proposal for three different case teams Proposal for two different case teams
Solomon & Mrad (2022), Chapters 1 - 4 Solomon & Mrad (2022), Chapters 1 - 6
Fashionary (2021), p. 1 - 70 Fashionary (2021), p. 1 - 105
*Include also overall what your team learned *Include also overall what your team learned
Solomon & Mrad (2022), Chapters 4 - 8 Solomon & Mrad (2022), Chapters 4 - 8
Fashionary (2021), p. 71 -140 Fashionary (2021), p. 106 – 210
*Include also overall what your team learned *Include also overall what your team learned
Solomon & Mrad (2022), Chapters 9 -12
Fashionary (2021), p. 141 - 170
*Include also overall what your team learned

AMW ❖ FALL TERM I 2024 ❖09.02.2024
❖ Page 58 of 92 ❖